Introduction to Prospect Research: Individual Donors: Home

You have the power to choose what tens of millions of potential donors see about your organization. Claim your free Candid profile to boost your online presence.

Did you know that 80% of your nonprofit’s revenue typically comes from the top 20% of your donors? This makes cultivating and maintaining relationships with your high-capacity donors one of the most effective and sustainable ways to further your organization’s mission. But how do you find major donors in the first place?

The answer lies in conducting prospect research, which involves looking for potential high-capacity donors who may have the means and the interest to be significant contributors to your cause.

Nonprofits that diversify their funding sources and better understand their supporters are better positioned to not just survive, but thrive.

Kindsight iWave offers a variety of free and open access resourcs to support your fundraising efforts on the Resources page.

Prospect research plays a pivotal role in the success of nonprofit organizations. It helps identify, analyze, and prioritize potential donors by delving into their backgrounds, philanthropic interests, and capacity to give. This process allows nonprofits to focus their resources and efforts on the most promising supporters, thus increasing the likelihood of securing vital funding.
In this comprehensive guide, we will explore the various aspects of prospect research, including best practices, tools, and techniques that can help your nonprofit organization thrive in today’s competitive fundraising landscape.